Turn your food idea into a real food business.
Hands-on training and expert guidance from the first recipe to the first sale, and beyond, from people who have installed food processing units and developed products for leading food companies.
- 300+ processing units installed
- 70 years of combined expertise
- Theur, Pune and online
A good recipe is only the beginning
India has no shortage of people with a good recipe and real ambition. Many of them get stuck somewhere between the kitchen and the market.
- The recipe doesn't scale.
- The process isn't standardised.
- The licence is confusing.
- The costing is a guess.
- The brand is an afterthought.
- And the money runs out.
Most food entrepreneurs don't fail for lack of effort. They fail because nobody who has done it before is beside them.
AEA was founded to be that person: a big brother for India's new food entrepreneurs. Our vision is simple: no food entrepreneur in India should fail for lack of practical, flawless training.
Two purposes, one goal: better food businesses
To transform agro and food ideas into successful, market-ready businesses. We build awareness of good food, and we train the people who will make it.
Public awareness
Helping people understand nutrition and properly processed food: reading beyond the label, telling ultra-processed from scientifically processed food, and valuing food safety.
- Know your food
- Right technology for the right product
- Clean labels and nutraceutical innovation
- Food safety: non-negotiable
- Empowering entrepreneurs and homemakers
Entrepreneur training
Building a new generation of food-processing entrepreneurs through practical, commercially focused training and hand-holding from idea to market, including access to funding.
- Courses that cover all seven gaps
- Consultancy for new and existing units
- Incubation from trial batch to launch
- Project reports and help with funding
Seven gaps between a recipe and a business
We have identified seven gaps where food start-ups most often fail. Our training and advisory services close each one, and help you find the funding to grow.
Four ways to work with us
Training courses
Structured programmes that cover all seven gaps, at Theur and online.
Consultancy and advisory
Product development, technology, plant set-up, compliance, costing and market strategy.
Incubation and funding help
Hand-holding from trial batches to launch, with project reports and bank linkage.
Workshops and awareness
Talks on nutrition, clean labels and food safety for colleges, groups and homemakers.
Specialists in traditional foods, instant foods, nutraceuticals and clean-label products.
We stay beside you at every stage
Discover
Awareness articles, videos and free talks on food, nutrition and starting a food business.
Learn
Workshops and training courses that take you through every step from idea to market.
Build
Consultancy on your recipe, process, compliance and costing, for your product.
Launch and grow
Incubation, funding, branding and market support until you are on your feet.
One from the plant floor, one from the laboratory
Together they bring what new entrepreneurs rarely find in one place: hands-on manufacturing and machinery experience, and deep research, regulatory and product-development expertise.
Mr. Anil Chittar
- 35+ years in food; B.Sc. (Tech) Food Technology, UDCT, Mumbai (now ICT Mumbai).
- Chairman, Appropriate Projects India Pvt Ltd and Poornanna Foods Pvt Ltd.
- Has installed 300+ processing units, built on his own technology.
- Parkhe Award for Food Engineering Designs; national expert for UNIDO and MoFPI missions in India.
Dr. Shashank Bhalkar
- 3 decades in nutrition: R&D, regulatory, QA and manufacturing, from concept to commercialisation.
- PhD (Tech) Food Technology, UDCT, Mumbai; post-doctoral research in biochemistry, Ehime University, Japan.
- Executive Director, Protein Foods and Nutrition Development Association of India (PFNDAI).
- Specialist in paediatric nutrition and nutraceuticals.
Practical reading for food entrepreneurs
Let's talk about your food idea
Whether you are starting out or growing an existing unit, call or message us for a conversation.